When You Take A Stand, You Drive Customer Loyalty
Conventional wisdom says CEOs shouldn't talk about political issues or stand up for controversial causes. Is this true, or can CEOs drive customer loyalty and positive change by taking a stand on issues they care about? Join Teresa Pahl of Hanson Bridgett for a lively discussion with two pioneers of mission-driven enterprise: Madeleine Buckingham, CEO of Mother Jones, and Michael Kieschnick, CEO of Credo Mobile.
Hanson Bridgett LLP
Madeleine Buckingham has been the CEO of Mother Jones since February 2010. Prior to Madeleine’s current role, she held the position of COO/CFO at Mother Jones and joined the company in 2002. Before joining Mother Jones, Madeleine spent more than 25 years in senior finance and management positions in commercial print/digital publishing, the high-tech industry, and a range of Internet startups including Sony Corp.’s Internet Incubator as Vice President of Operations and International Data Group (IDG); As COO/Senior VP of IDG, she helped marshal the company’s expansion from one single publication to a major Internet publishing network. Madeleine speaks frequently at publishing industry conferences, currently sits on the national advisory board of B-Word Publishing and the Lifeworks Learning Center.
Michael Kieschnick is the CEO of CREDO Mobile, a progressive mobile phone company, built from an activism community of three million members. He also serves on the board of the League of Conservation Voters, the Beatitudes Society, and Beneficial State Foundation. Michael is also a co-founder of the CREDO SuperPac, which defeated five Tea Party House members in 2012. He is also a long time teacher of development finance and social innovation at Stanford University. Born and raised in Dallas, he earned a Ph.D. in public policy from Harvard and undergraduate degrees in biology and economics from Stanford.
SVN -Since 1987, Social Venture Network (SVN) has been the leading network of entrepreneurs who are transforming the way the world does business. SVN connects the leaders of socially responsible enterprises to share wisdom and resources, form strategic alliances and explore new solutions that build a more just and sustainable economy.
Thursday, Dec. 4th, 2014
5:30 pm – 8:00 pm
Hanson Bridgett LLP
425 Market Street, 26th Floor
San Francisco, California
Pre-registration is required.
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